If you were asked to design a poster, postcard, flyer, or what have you, to promote bicycling, what would you create?
A photo of my sister riding a bicycle in Chicago alongside the text, “I want to get in shape, waste less time, and save money.” Similar to Mikael’s “The bike, think about it.”
No one asked me to design the poster above. Mikael Colville-Anderson of Copenhagenize and Copenhagen Cycle Chic (who I met in January 2011) is constantly reimagining car advertisements and plastering cheeky messages on photos. I created this to expand my creativity, use computer software I rarely try out, as well as promote one of the answers to a lot of problems, be they personal, environmental, or social.
I don’t think there’re enough positive messages about bicycling being spread in media or in our media-filled physical environment – we see the opposite. If you watched the Super Bowl commercials on Sunday (or online today), you’d have seen Audi’s “Green Police” arresting people for not recycling or for driving something other than their “clean diesel” car. Audi advertised the same “clean diesel” car in a different commercial that suggested bicycling was difficult and degrading, and probably only done while it’s raining.
To promote bicycling as the cure to what ails us, Mikael designed this poster of a patch kit and the text, “The bicycle. Fixing broken cities. You’re welcome.”
Mikael and I posing for a shot next to hand and foot rail for cyclists after riding our bikes around Copenhagen after sipping some beer and eating expensive, but tasty, hamburgers.
Promoting bicycling doesn’t always need a narrative message, though. This poster for the great people of San Francisco identifies each neighborhood by a kind of bicycle. The funniest one is the exercise (stationary) bike for Castro. Think about the neighborhoods in your city – which one would a fixie represent and which one would get the cargo bike?
One of my favorite messages is apparently quite old: Put some fun between your legs.
About Steven Can Plan
I started this blog in 2007 as the writing assignment for an introductory urban planning class at UIC. It's about cities (mainly Chicago), GIS oftentimes, and transportation (mainly bicycling). Learn more about me, Steven Vance. I also write for Streetsblog Chicago.
Steven Can Plan is hosted on Dreamhost.
Chicago Bike Map App
The Chicago Bike Map app is a bike and street map stored entirely in your iOS device – no data connection required. The map is designed to look much like the City of Chicago's official printed and online bike map. The app works on iPhone, iPod touch, and iPad.
Highly Recommended Bike Products
So far my longest trip was 40 miles on this saddle. It molds to your butt like Birkenstock sandals mold to your feet. The springs make the bike ride a little more comfortable and more fun (weird, because you bounce up and down on them). It also looks gorgeous. Comes in 3 colors - I got black.
These folding locks are lighter weight and more versatile than an equally strong u-lock.
The Death and Life of Great American Cities (50th Anniversary Edition) (Modern Library) by Jane Jacobs
Making Maps: A Visual Guide to Map Design for GIS by John Krygier PhD, Denis Wood PhD
If you are going to make a map, whether it be hand drawn or digital, you should really give this book a read. Then read it every time you make a map. It will help make sure your maps are laid out sensibly, in a way that others can easily read, and that it doesn't include fluff or unnecessary data.