Reverse traffic planning

By On September 3, 2012 · 2 Comments

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Nothing revolutionary, just a clever design. It’s a t-shirt worn by Bicycle Innovation Lab co-founder Lasse Schelde in Copenhagen. I met Lasse at the Svagerløb Danish Cargo Bike Championships on August 18, 2012 (see all photos). The graphic is an upside-down pyramid. From the top it moves to the bottom with decreasing area as follows:

  • Walking
  • Cycling
  • Utility Bicycles
  • Public Transport
  • Taxi/Transport
  • Car Sharing
  • Own Car
  • Airplane

There are many ways to interpret this graphic, but I see it as one of decreasing efficiency in moving people (disregarding nuances of population and distance).

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A photo of me cycling in the team relay race on the world’s fastest cargo bike. 

Lasse and I were on the same team for the relay race. Miche and Brandon Gobel all rode his Bullitt. I started first so I wouldn’t have to carry any of the luggage (which consisted of two car tires and a wooden Carlsberg beer crate). The race was hosted on the Carlsberg brewery lot.

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  • http://twitter.com/vanlue Will Vanlue

    The important question: Where did he get his shirt?/Where can I get a shirt like that?

    • http://www.stevevance.net/ Steven Vance

      Since it had his organization’s name on the back, I presume he or another staffer designed and printed it themselves. I’ll email and ask. Perhaps we can get the design and print it locally.

      I’d like to make one modification: I want to change “Car/Transport” to say something other than “Transport” – perhaps “Freight”.