The Regional Transportation Authority has spent $2 million to improve wayfinding between CTA, Metra, and Pace train stations and bus stops in a needed effort to connect newbies and long-time residents to their next transfer.
Some of the signs need to show better information, though. The RTA installed signs at the Van Buren Street Metra Electric station at Michigan Avenue that create “bus loading groups,” similar to bus bays at suburban park & rides.
It works like this: you come across the nearest bus stop – I happened upon boarding area B – hoping to find the route you need. Instead, though, that route stops at boarding area A. The sign at boarding area B points you in the direction of A and from where you stand you can see a sign that identifies A.
RTA’s signs have two issues. First, they don’t tell you that boarding area C is across the street – unless you inspect the small map – and instead point you in the direction of A (from B). If you walk in the direction of the arrow from boarding area B you will not run into boarding area C or a sign that tells you where to cross the street in order to access C.
The first issue creates the second problem: by reading and relying upon the sign’s text you can’t know at which boarding area, A or C, you should board a bus route that stops at both boarding areas. (Those who also study the maps on another side of the sign will have better luck.) That’s because the same route operates in both directions and if you’re not familiar with the route, you won’t know which direction takes you towards your destination.
The fix seems an easy one. First, point the arrows on A and B across the street instead of north or south towards B or A, and add an intermediary sign along the walking path that communicates that “boarding area C is across the street.” Then, update the signs to indicate which direction the bus routes are going so that travelers are assured they need to visit C across the street for King Drive buses going towards Bronzeville or A for King Drive buses going toward Streeterville.
The RTA has installed other signage in this program at 95th and Western (CTA & Pace), Joliet Union Station (Metra & Pace), and Davis Station in Evanston (CTA, Metra, & Pace).