A man looks at one of the first five stations installed, at State and Randolph (but the board says State and Lake).
Navigation maps on Divvy bike sharing stations will be placed at 400 locations around the city. A map this pervasive, to be read and interpreted by hundreds of thousands of locals and visitors to Chicago (including people who will never use Divvy), should have a design that communicates good routes to ride, and important places like train stations, nearby Divvy stations, points of interest, and where to find places to eat or be entertained.
The design of the maps on the station boards needs to be improved. The first issue I noticed in June is that streets and alleys are given equal significance in their symbology, possibly confusing people on which route to take. The map should strip alleys, offering room for more info on the map, like useful destinations. It may be easier for some to locate the Art Institute of Chicago as a labeled, light-gray block instead of trying to locate its address on the map (nigh impossible). When one locates the destination, one can more easily locate the nearest Divvy station.
The map at North/Clybourn’s station (actually on Dayton Street) covers a large portion of the map with the “you are here” label and lacks the connection between North Avenue and Goose Island.
I’ve noticed that the “you are here” labels cover up train station markers/labels, and the loop elevated tracks are missing (a common reference point for Chicago). It takes a moment to realize that the white text is labeling the CTA stations and not the nearby Divvy stations. It’s unclear where “you are here” points to, until you realize that it’s at the center of the blue 5-minute walking circle. Dearborn Street is symbolized as a bike lane, but not labeled as a street. Clark Street and State Street are doubly wide, but the meaning of that is unknown. The legend is useful to distinguish bike lane types but is placed far from the map, at the bottom of the board.
Here are other areas where the boards and maps should be redesigned:
- The “service area” map has low utility in its current form as it’s not labeled with streets, points of interest, or a time or distance scale. It appears as a reduced-boundary blob of Chicago. It could be improved if it communicated “this is where you can go if you take Divvy” and label streets, train stations, and points of interest at the edge of the service area.
- The 5-minute bike ride map is nearly identical to the 5-minute walk map, but smaller. The 5-minute walk map should be made larger and integrate the now-eliminated 5-minute bike ride map.
- Much of the text is unnecessarily large. The CTA station labels are so large in comparison to the streets that it’s not clear where on the block the stations are located. CTA stations are labeled but the train routes aren’t always shown (Loop stops are just gray); it’s not even clear that they’re CTA stops.
- The purpose of the blue circle isn’t labeled or clear: the larger map, titled “5 minute walk”, shows a large map but there’s a blue circle – is the blue circle or the square map the 5-minute edge? The connection between the title and the blue circle could be tightened by using the same color for the text and the circle or by wrapping the text around the circle path.
- The map, which is likely to serve as a neighborhood “get around” and discovery map for tourists, and even locals, lacks basic info: there are absolutely no destinations marked, no museums, parks, etc.
- The bike lane symbology doesn’t match the Chicago Bike Map, which uses blue, purple, orange, and red to denote different bike lane types, and hasn’t used green for at least seven years. The use of green makes them look like narrow parks.
- The map designers should consider placing the city’s cardinal grid numbering system to enable readers to find an address.
- North/Clybourn’s Divvy station map lacks a bikeable connection from North Avenue to Goose Island via the Cherry Avenue multi-modal bridge. The maps should be reviewed for street network accuracy by people who live and ride nearby.
Photo shows the original board and map at the Milwaukee/Wood/Wolcott station, which has since moved. The station on this map marked at Marshfield/North was moved to Wood/North this week.
There are many opportunities for the map to change because they will have to be updated when stations are moved, for both the moved station and the handful of station boards that include the moved station. At least four boards needed to be updated when the station at Milwaukee/Wood/Wolcott moved from Milwaukee Avenue (next to Walgreens) to Wood Street (across from the Beachwood). The maps for Citibike in New York City don’t share these design flaws.
The Citibike station boards and maps were designed by Pentagram, a well-known design firm, with whom the city has a longstanding relationship, designing the new wayfinding signs for neighborhoods, the “LOOK” anti-dooring decal for taxi windows, and the bus station maps. One of the key differences between the Citibike and Divvy maps is the text label size, the symbol label size, and the presence of building outlines (that other huge group of things that defines a city, contrasting the roads-only view on the Divvy map).
A close-up view of a Citibike map. Photo by Oran Viriyincy.
N.B. More trips are currently taken by tourists and people with 24-hour memberships than people with annual memberships. I question the bikeway symbology and suggest that the streets have three symbols: one representing a bike lane (of any kind), one representing sharrows (because they are legally different from bike lanes) and one representing a street with no marked bikeways. The current bikeway symbology may not be understandable by many visitors (or even understood by locals because of differing definitions) and show a jumble of green hues whose meanings are not clear or even useful. It’s not currently possible to take a route on a bicycle that uses only protected bike lanes, or uses protected bike lanes and buffered bike lanes, so the utility of this map as a route building tool is weak. One wastes their time looking at this map in the attempt to construct a route which uses the darkest green-hued streets.
I also recommend that the board and map designers give Divvy CycleFinder app messaging greater prominence. I believe that a majority of users will be searching app stores for appropriate apps. When you search for Divvy, you’ll find eight apps, including my own Chicago Bike Guide.
Updated 22:43 to clarify my critique and make more specific suggestions for changes.