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The airport link

December 20, 2009 / / 0 Comments

On Friday I wrote about improving bicycle connections to the nation’s airports (daily destinations for thousands of passengers and workers). I’ll continue working towards this goal, but in the meantime I want to point out what I see as more important: Extending trains to the airport.

A revenue train built by Kinki-Sharyo pulls into the airport station. See more opening day photos from Atomic Taco.

The Sound Transit Link light rail opened to the public on yesterday, Saturday, December 19, 2009, taking travelers and passengers from downtown Seattle south to Seattle-Tacoma airport (SEA) in SeaTac, Washington*. The Seattle region now joins the fortunate ranks of North American cities with direct train access to the major airport. Vancouver, British Columbia, Canada, opened the Canada Line this year, connecting to YVR.

*SeaTac, Washington, is a real city! Visit the Wikipedia article to learn more. The town has only been incorporated since 1990.

Improving bicycling to airports

December 18, 2009 / / 0 Comments

An airport may seem like the last place to which you would ride your bike. You still want to ride there: It’s an alternative to driving (either by yourself, or getting dropped off), taking a taxi, or riding transit. It’s an ideal destination to which to encourage bicycling: Thousands of passengers move in and out, in addition to thousands more workers – switching just a portion of these trips to bicycling would reduce congestion and damaging demands on the transportation system. I see two major issues that stifle the frequency of biking to the airport: how to get there, and parking.

A photo from Jonathan Maus’ first trip to the airport via bicycle. See links in “Getting There” below.

Many cities have airports far away from population centers. Think Denver, Colorado (a commuter rail will reach DIA soon). Kansai near Kobe, Japan, is on an artificial island two miles from shore. A causeway carrying high-speed trains and a highway gets passengers to KIX.

But what if you live in a city where the airport is in town, accessible by city streets (either minor or arterial), or is even a short train ride away? It seems more plausible to bike there. I’m thinking of airports like Midway in Chicago, Illinois (MDW), or Portland, Oregon (PDX).

Getting There

In Portland, bicyclists can either take the MAX light rail train, or bike all the way (PDF map). At the airport, the path leads right into a bike parking area. Photo of bike parking at PDX and Read Jonathan Maus’ experience.

In Chicago, bicyclists can ride directly to Midway on any street (Archer provides a direct connection, but has high-volume traffic on many segments), and there are many north-south and east-west streets with marked bicycle facilities. The Chicago Transit Authority (CTA) Orange Line terminates at the station. Bicyclists will find sheltered bike parking outside or inside the train station.

Neither situation assuages my concerns about bike parking security.

Parking: Lockers

Cities, transit agencies, and airport operators should work together to provide secure, electronically accessed bicycle lockers either on airport property, at adjacent transit centers, or at key stations on connecting trains. Electronic bike lockers will provide bicyclists with the convenience and security necessary to encourage them to ride. I would ride to the train station nearest my house if I knew I could store my bike in a locker for seven vacation days.

A bike locker at the Victoria International Airport available for cheap use near the departures entrance. Photo by John Luton.

The airport in Victoria, British Columbia, Canada (YYJ), provides bike lockers for $2 a day. It’s not as convenient as one that’s accessed electronically; it requires you visit the security office to get keys. The manufacturer, Cycle Safe, offers an electronic option.

This photo shows the BikeLink electronic card access solution for bicycle lockers. Load a magnetic stripe card with cash and control any locker in the network. Photo by John Luton.

I think BikeLink is a great solution in providing electronic bike locker access. It would work like this: The local airport authority, in collaboration with the city and transit agencies, would install BikeLink lockers at several, various locations at the airport, and transit centers (both bus and train). Users purchase a smart card and load it with cash. It now works like a debit card. Users insert the card into the locker they want to use, open the door, store their bike, and lock the door. Days later, when your vacation is up, re-insert your smart card to unlock the door. The BikeLink network operator debits your card for the amount of time you used the locker.

So far, Bay Area Rapid Transit (BART) and nearby Silicon Valley cities have installed these lockers at many train stations, parking garages, ferry terminals, libraries, and university campuses. Find a map on BikeLink’s website.

BikeLinks works similar to pay-as-you-go cellphones or RFID transit passes (like ORCA in Seattle, Washington, or the Oyster card in London, England). The BikeLink smart card differs in that it uses the traditional magnetic stripe. However, enterprising agencies could build an integrated RFID card (much like the I-Go car sharing program and the Chicago Card that opens car doors and bus doors).

I’ll be waiting for this to happen. In the meantime, on Monday, I’m going to hop on the bus and transfer to the train, a journey that costs a reasonable $2.50 and takes 30 minutes.

Unaffected by weather, or politics at COP15

December 18, 2009 / / 0 Comments

The Danish mail delivery worker rides their bike in the winter. No need to jump start dead batteries or leave the engine running. No fuel, no emissions. No politics.

Look at how many bags of mail the bicycle can carry. Check out the bicycle’s wheeled stand system (see the small gray wheels behind the front bike wheel). When the worker has reached their destination, they can deploy the small wheels (think training wheels for a child) and walk with the bike.

For the Christmas and holiday shopping season, United Parcel Service (UPS) hires part-time workers to deliver packages via bicycle.

The company started bike delivery in 2008 in Portland, Oregon. I should probably say re-started, because UPS was founded in Seattle, Washington, by a young person riding his bicycle to deliver goods. This year, UPS expanded the program to Silicon Valley, California (video).

UPS can’t get all the credit for super-ultra-low-emissions vehicles (don’t forget a van still trucks these packages to a drop off site for the bike worker). Messengers, cycle couriers, and food delivery people work all year round in every major American city.

Street safety is also a user issue

December 17, 2009 / / 0 Comments

Street safety is based in part on the right infrastructure design, but also user behavior.

Keep off the tracks. Sometimes a train seems to appear out of nowhere (this seems to be especially true for motorists). I hope Operation Lifesaver is still being taught in schools. I remember someone coming to my school to talk about train safety.

I think trains to many Americans are still a new concept. To best understand what I mean, read the newspaper articles in the two months following any new light rail opening in the United States. There’s a collision every week. Unlike Europe, we ripped out all of our streetcars, light rail, and trams, and we’re still in the beginning stages of returning to rail.

Bicycling and buses: Their large size and unwieldy maneuvering can make it harder to predict movements. Don’t play leapfrog and wait for the bus operator to make the first move (video) – the second move is now yours and safer.

Recognize stop bars, crosswalks, signals. The stop bar isn’t at the bicyclist’s position for a very good reason.

Response to “Stick To Your Strengths”

December 15, 2009 / / 0 Comments

Response to “Stick To Your Strengths” on Creo Quality’s blog. Creo Quality assists life sciences organizations in, among other areas, product development.

Have you bought a candy bar recently? Let’s just look at Reese’s as an example. It used to be you had one choice: Reese’s peanut butter cups. Now they have several variations of peanut butter cups. They also have several other choices.

And what about soft drinks? How many varieties of Mountain Dew are there?

Why have these brands done this? They offer so many choices and seem to be straying from their strengths. It confuses me.

…Companies should stick to their strengths. Companies should have focus. Companies should try to deliver their products / services better than anyone else. Quit diluting your brand.

I think the answer is quite simple: Companies want to grow. Make more money. So one route is to make new products, and then see if it works. A “strength” wasn’t known as such until it was designed, introduced, marketed, and evaluated.

The McDonald’s Big Mac wasn’t always the most popular burger (or “strongest” sales leader) – it didn’t come out out 1967 and the first McDonald’s opened in 1940 (the corporation started 1955). Would you consider adding coffee or McCafé diluting the brand? McDonald’s is trying out new products. For all we know, Starbucks’ popularity could decline and coffee will be recognized as the fast food company’s second strength, behind cheap hamburgers.

I think brand dilution arises when companies don’t fully test their products before their release, or they don’t follow good marketing strategies. The brand isn’t diluted because they introduced new products. The failure of New Coke could have been averted if Coca Cola either A) paid closer attention to the results of the focus groups, or B) released New Coke as an additional product in the lineup. But Coca Cola has so many other “strengths” because it decided to stray from its main product line.

A different Coca Cola product tells an extremely different story: Fanta, the fruit-flavored soft drink. It was invented to deal with sales complications because of World War II and Nazi Germany. You can buy Fanta now in tens of flavors in almost 200 countries.

My advice: Companies should innovate and evaluate. The act of selling curly fries won’t weaken your good name.

There’s a connection to cities in all of this. Cities can’t always “stick to their strengths.” This year, Chicago lost two major conventions to Las Vegas and Orlando. Hosting conventions is still a strength of Chicago, Illinois, but it’s even more so true of Las Vegas, Nevada, and Orlando, Florida. If the Chicago tourism, special events, and marketing arms decided to stick with conventions, it may have never attempted a bid for the summer Olympics. Smaller cities who decide to increase incoming, regional tourism might create a restaurant district centered around their passenger train station. Detroit stuck with the automobile and look at it now.