TagSears Tower

Spires above the clouds

I met with a friend of a friend yesterday to talk to them about blogging and some strategies they can use to promote their eBooks.

I told her, “Post on your blog at least once a week and if you don’t have much to write, just post a new photo.”

I’m following my own advice, kind of.

Photo of downtown Chicago by Payton Chung, formerly of Chicago and now of Washington, D.C.

A building without a name

Do you recognize this building?

This building doesn’t have a memorable name so I often forget it. The 105-foot crown lights up at night making it the most visible building in Chicago, competing with the Sears Tower in the colored lights spectacle throughout the year.

According to Emporis, “311 South Wacker Drive is the tallest building in the world known only by its street address.”

I don’t think it’s known very well, though. Perhaps if the tenants gave it a name, more people would know what to call it – civic buffs, budding planners, and longtime residents love to show they’re up to snuff when it comes to talking about their city, but they usually take a pass on this one, opting instead to call attention to the UBS Tower three blocks away on Madison, with its eye-catching lobby. (Architecture and design students around the world will know this concrete skyscraper before the average Chicago learns its “name.”)

I bet, though, that you’re more likely to find 311 S Wacker before you find the Chicago Board of Trade building.

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