Currently viewing the tag: "Metra"

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Photo of a new billboard by John Greenfield. 

My Streetsblog Chicago partner John Greenfield writes about Metra’s new push to get more riders: free tickets.

The transit agency will be giving away two free tickets to any destination in the system to 500 people per week for fourteen weeks – a total of 14,000 tickets, good for the next 90 days. The recipients, who must be 18 or over, will be randomly chosen from those who register at MetraRail.com/TestDrive.

While there doesn’t seem to be any method for preventing current Metra riders from scoring free tickets, the hope is that the lion’s share of the winners will be newbies. To promote the giveaway to people who currently commute by car, the agency is spending roughly $390,000 on marketing, including billboards visible from expressways and radio spots in English and Spanish following traffic reports and gas price updates, as well as Internet advertising. The billboards emphasize the financial, time-saving and relaxation benefits of making the switch.

It’s about time that Metra got serious with its marketing and used messages that actually sell the service. Focusing on the kind of marketing that actually convinces customers – of any product or service – is the right move. That focus? Our product costs less than the alternative.

Metra’s current marketing consists of boring-looking billboards on its tracks as they cross expressways with things like, “Fly to work”, “We’re on time, are you?”, and “Easy come, easy go” (what does that even mean?).

There was no call to action, and no information for drivers to respond to immediately (or when their call is stuck in bumper to bumper traffic).

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An example billboard over the Kennedy Expressway, south of Grand Avenue. This sign says “Easy come, easy go”. 

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Madison Street over the Chicago River. Pedestrian traffic is very high, and very constrained, near the Metra stations.

Here’s the goal:

Show that pedestrians don’t get sufficient space or time to have a high quality pedestrian experience given that they comprise the largest mode share on streets in the Loop. The trips are highly delayed at traffic signals, pedestrian space is encroached upon because of automobile turning movements, and the sidewalks aren’t wide enough for two-way or even one-way traffic at certain times of the day. It’s possible to build our way out of pedestrian traffic…

Here’s an example data set:

On October 3, 2006, for all of the 24 hours, at 410 W Madison Street, there were 17,100 automobiles counted.

On some day in summer 2007, for 10 hours, at 350 W Madison Street, there were 43,987 pedestrians counted.

The two locations are practically the same as the bridge here prevents more pedestrians or automobiles from “slipping in”.

It’s possible to download the data sets from CDOT’s Traffic Tracker so you can see the whole city on your own map, but you’ll have to do some digging in the source code to find them.

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If you can help it, don’t park your bike on the sidewalk under the tracks at the Clybourn Metra Station. Too many opportunities for theft here. 

The Stolen Bike Registry is a website created by Chicagoans for people to notify the community that their bike has been stolen. I make no claims to the accuracy or completeness (or anything) about this list or the dataset from which it was created. Because of less than optimal data collection practices, and a diversity of website users, the location information is difficult to comb through and present. I’ve used Google Refine to clean up some of the location data so that I can pick out the theft locations that represent CTA or Metra stations.

This is a list of the most reported bike theft locations that are CTA or Metra stations, from about June 13, 2006, to April 2, 2011, representing 1,740 bike theft reports*. It’s not known how many bike thefts were reported to the police because they don’t know.

CTA (13 stations)

Logan Square Blue Line CTA 8
Rockwell Brown Line CTA 5
Addison Brown Line CTA 2
Fullerton Red/Brown Line CTA 2
Paulina Brown Line CTA 2
Western & Milwaukee (Blue Line) CTA 2
Western Brown Line CTA 2
Addison Blue Line CTA 1
Chicago Brown Line CTA 1
Damen Blue Line CTA 1
Ashland Orange Line CTA  1
Cumberland Blue Line CTA 1
Wellington Brown Line CTA 1

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The new bike racks at Clybourn Metra station are in a more visible spot. Maybe there’s even a security camera pointed at them some of the time. 

Metra (24 stations)

Clybourn Metra 19
Ravenswood Metra 18
Edgebrook Metra 4
Evanston Main Street Metra 2
Forest Glen Metra 2
Healy Metra 2
Lake Cook Metra 2
Ogilvie Metra 2
57th Street Metra 1
College Avenue Metra Train Station 1
Corner of Maple & Church in downtown Evanston, near Metra 1
Glenview Metra Station 1
Harlem Metra Station Berwyn, IL 1
Irving Park Metra Stop 1
Jefferson Park Metra 1
LaSalle Street Metra 1
Mayfair Metra 1
Metra Station at Davis Street, Evanston 1
Morton Grove Metra Station 1
Prairie Crossing Metra Station 1
Rogers Park Metra 1
Union Station Metra 1
Western Metra Station 1
Wilmette Metra 1

* Reports come from around the world. 10 dates have been excluded because their dates were anomalous, empty, or not possible.

Updated September 30 to correct a Metra station and combine it with another.

I received some exciting news last week in the form of a photo a friend posted to Twitter. He took it at the Chicago Transit Authority (CTA) Loyola Red Line station and it features a double deck bike rack from Dero.

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Photo by Erik Swedlund.

Erik didn’t know this, but that bike rack was installed there because of a project I worked on at the Chicago Department of Transportation (CDOT) in 2009. The working title was something like “bike parking RTA ICE grant”. That means an Innovation, Coordination, and Enhancement grant from the Regional Transportation Authority. It was also known as round 2 of transit bike parking. You might know round 1 as the project that put hard-to-use double deck bike racks at four CTA stations: Midway Orange (well used), Sox-35th Red (mostly well used), Damen Blue (not used), and Jefferson Park Blue (mostly well used) – all opened in 2008. Round 1 was paid for by CMAQ funding CDOT received in 2003.

The scope of my involvement was limited to finding stations “at which sheltered, high-capacity bike parking will be used most effectively”. Looking back, that should probably have said, “will be most used”. What does “used most effectively” even mean? The scope did not include deciding what the bike parking area would look like, or how many spaces there would be. That was up to an engineer who was managing the overall grant and project – I just recommended stations.

Summary of my methodology

I developed my own method (after researching the method for round 1 selections, and other methods) to select several train stations geographically distributed around the city where bike parking would be most used. I developed a spreadsheet and inputted the station attributes my method required. The formula then ranked the stations. The outcome I wanted was essentially a number that represented the likelihood of people cycling to that station. I tweaked the formula many times based on what rankings it came up with and whether or not the top ranked stations fit expectations I came up with for a station that would have a lot of people cycling there (access mode data didn’t exist at all for CTA stations, and was old for most Metra stations).

For example, if my formula ranked Pulaski Orange very high, did that station fit the expectations of a station that attracted a lot of CTA passengers to arrive by bicycle?

After coming up with a “top 30″ of geographically diverse CTA and Metra stations, my boss and I rented an I-GO car to visit 15 of them to record measurements of physically available space, take photographs, and discuss things like how people might access the station with their bicycles (it wasn’t always clear, and many stations turned out to have sufficient bike parking for the amount of people who cycled there).

To make this project respect geography, and to do it as simply as possible, I divided the stations into north and south categories, separated by Madison Street. Stations in the south category were compared only with fellow south stations. I don’t know if this was an appropriate to consider geographic equity, but I had limited time and resources to develop a method and complete this project. In other words, I did the best I could and I think I did a pretty good job. Hopefully time will tell and I can learn from successes and mistakes with this project. That it’s actually being constructed makes me very happy.

Considering the stations

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Lots of u-racks at the 55th-56th-57th Metra station in Hyde Park. Photo by Eric Rogers. 

I recommended that bike racks for the 55th-56th-57th Street station be installed at 57th Street because it has more space than the other entrances. Here’s what else I said about the space:

North side of 57th St, east of station house

This space is very large like Space C, but it’s extremely grungy and dank. The restaurant in the station house is currently storing its garbage bins here. The space receives natural light all day because of a gap in the viaduct. There’s an attendant at this station house on weekdays from 6 AM to 2:30 PM, but this person has NO view of the space. 57th St is one-way east of Lake Park Ave, and two-way west of Lake Park Ave.

Sheltered, except for gap in the viaduct roof.

I’m happy to report that the situation has been improved over the description in my “station profile”: the sidewalk concrete was replaced, and the walls and pylons were cleaned and painted white. The restaurant’s garbage bins were moved east in the open air (not under the viaduct). Another change was at Loyola Red Line station: I recommended they be installed in one of two outdoor locations but the bike racks were installed inside the station house.

The other tier 1 locations in my recommendation were Western Orange Line and 95th Red Line (both CTA). Howard Red Line was a tier 2 station (and is built), along with Ravenswood Metra and Logan Square Blue Line. I found out later that the Howard Red Line station also received some double deck racks. Ravenswood station is being completely replaced soon so I understand why that didn’t get any new bike parking as part of this project. I don’t know why Logan Square Blue Line didn’t receive any, if Howard did. It might be that there wasn’t enough money in the $375,000 grant, or that someone has other plans for the CTA station.

A sixth station was part of the project, but not part of my recommendations. The Clybourn Metra station (2001 N Ashland, serving both the UP-North and UP-Northwest lines) was already in planning and design phases and was included in the RTA ICE grant round 2 project to complete the funding arrangement. The bike parking area at Clybourn was to be paid for by Chicago TIF funds; combining the TIF funds with the RTA ICE grant would provide the local match the RTA ICE grant needed (requiring a local match is typical).

See more photos and information on Grid Chicago.

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Billboard over the Kennedy Expressway advertising Metra and that it’s “easy come, easy go”.

Updated 11:50 AM: I was mistaken about the vote timing: the Metra board will vote on the fare increase plan on November 11, 2011, not October 14, 2011.

I’m having a wonderful time reading the minutes from Metra’s September 2011 board meeting. This is when Metra staff made their first fare increase proposals. They made a second proposal at the October board meeting – this is available for public comment. These minutes are not yet available.

Here’s Lynnette Ciavarella, Senior Division Director Capital and Strategic Planning, talking about how Metra is cheaper than driving, in the same discussion she had with the board about how Metra fares have not been keeping up with inflation:

She [Lynnette Ciavarella] concluded that it is well known that commuter rail fares are much lower compared to the cost of driving downtown everyday. In previous meetings, staff has used a Drive Less/ Live More calculator. Staff has modified this calculation to be much more conservative. The drive cost now is calculated at traveling 22 days per month, averaging 25 mpg, at $3.95 per gallon, and an average cost of parking downtown at $18.00. The Metra fares no longer include a parking component, so under this approach, a Metra customer living 20-25 miles from downtown under the estimated proposed fare scenario could potential save over $5,000 per year.

I disagree that it’s well known that taking the train to work downtown is cheaper than driving. It does not advertise this; I don’t believe any Chicago transit agency publicizes this fact.

Metra has cryptic messages on its billboards: “Easy come, easy go” and “The way to really fly” neither describe what Metra is and where it goes nor the benefits of using it. These billboards are often placed on train viaducts over the highway so people driving in traffic jams can see them.

The message they should be sending is right there in the meeting minutes: “Take Metra downtown instead of driving and save $5,000 each year”. Complement that text with a link to a new website that helps interested drivers find a station near their home and a schedule; sign them up for a local parking lot wait list or tell them how to ride their bike to the station on a good route and lock up properly when they arrive.

The Drive Less Live More website, operated by the Regional Transportation Authority (RTA), has a maps page that links users to CTA station maps, a PDF of an RTA system map, a broken link to a Metra system map, and links only to an Illinois bike map, not the Chicago bike map. This doesn’t make it easy to switch to transit! The Metra homepage does have a “station finder”.

Study: American Public Transportation Association (APTA), March 2011 -  $11,889 annually in Chicago.

Board meeting minutes

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