Category: Design

The United States uses way too much text for regulatory traffic signs

Look at these two signs in Berlin (right outside the American embassy). They’re universal across the European Union – and probably in adjacent non-EU countries. The upper one means “yield” and the lower one with the white arrow means “compulsory right turn”. In the United States, there are several signs that mean the same thing. The simplest one we have comes in two forms: symbol and text. That makes two different signs, but there’s a third one. It’s also a text sign but has extra words!

American symbol sign (actually a symbol with text): The sign has an arrow pointing in an upward curve toward the right and the word “only”. Photo by Joseph Dennis. 

Yet there is no need to mix a symbol and a word, as both parts of the message (“right turn” and “only maneuver you can make here”) can be communicated with symbols. In the EU, the right turn sign has two states, both depicted by symbols: off and on. Off meaning you cannot turn right there and is depicted with an arrow pointing right, on a white background, circumscribed with a red circle. The “on” version means you must turn right there and is depicted with an arrow pointing right, on a blue background. (It would be pointless to have a sign saying you can turn right somewhere.)

The next sign is the text-only version of the “right turn only” sign.

American text sign: The sign says “right turn only”. Photo by Michael Jantzen. 

And then there’s the most ridiculous one, “right lane must turn right”. In many places, Chicago included, bikes and buses are excepted.

A group of people protest the stupidity of this sign design. I mean, a bunch of Tea Partiers protest our socialist road system. Or something. Photo by Susan Adams. 

All of the signs depicted above mean the same thing! Why have we developed four unique ways to communicate a single meaning?

While I’m on the subject of right turns, here’re two signs in San Francisco, on Market Street at Octavia Boulevard. Octavia is the end of the Central Freeway, so people driving here are in the mindset of fast highway driving. Cars cannot be turned right here and bicyclists are warned to look out for people making illegal right turns. In other words, “Beware car drivers who break the law”.

Photo of “right turn prohibited” symbol sign and “[bikes] watch for prohibited right turns” text sign by Adam Fritzler. 

Reverse traffic planning

Nothing revolutionary, just a clever design. It’s a t-shirt worn by Bicycle Innovation Lab co-founder Lasse Schelde in Copenhagen. I met Lasse at the Svagerløb Danish Cargo Bike Championships on August 18, 2012 (see all photos). The graphic is an upside-down pyramid. From the top it moves to the bottom with decreasing area as follows:

  • Walking
  • Cycling
  • Utility Bicycles
  • Public Transport
  • Taxi/Transport
  • Car Sharing
  • Own Car
  • Airplane

There are many ways to interpret this graphic, but I see it as one of decreasing efficiency in moving people (disregarding nuances of population and distance).

A photo of me cycling in the team relay race on the world’s fastest cargo bike. 

Lasse and I were on the same team for the relay race. Miche and Brandon Gobel all rode his Bullitt. I started first so I wouldn’t have to carry any of the luggage (which consisted of two car tires and a wooden Carlsberg beer crate). The race was hosted on the Carlsberg brewery lot.