Category: Information

Divvy memberships growing at very slow rate

Chart showing the progression of annual member sign-ups. 

The day after Divvy – a bike sharing system in Chicago operated by Alta Bicycle Share – started signing up members, enrollment dropped by 80.2%. The next day it dropped by 57.9% and then 55.7% after that. The progression was 732 in the first day, 145 in the second, 61 in the third, and 27 in the fourth day. Since day two, daily enrollment has never exceeded 121 sign-ups in a day.

The Bike to Work Day Rally on Friday, June 14, had almost no impact: there were 6 sign-ups that day, with 6 sign-ups the day before. This was the first time that a station was visible to the public and Divvy staff were out there talking to people and allowing some test rides. The next day, however, there were 12 sign-ups. Even launch day, June 28, was weak, especially given that the new system was given a lot of attention that day and weekend in the press. The Monday after Friday’s launch saw more than launch day.

In a system that has so far focused on a few stations in neighborhoods (like West Town/Wicker Park, South Loop and Lincoln Park), this might not be surprising. Nor is it surprising that memberships were low from the period enrollment opened to the first station being installed – because there was nothing out on the street to catch people’s attention and you had to know about it by being told, online or from a friend.

“What is this?”

I expected, then, that memberships would jump once the system went live, to at least a rate higher than the period when membership was open but there were 0 stations installed. But that hasn’t happened. If the rate of new annual members doesn’t start increasing as stations start increasing, I will be very concerned. Currently, most trips are taken by 24-hour pass holders, and the most popular stations are near the lakefront, telling me that the system is used mostly by (confused) tourists.

Riding a Divvy bike on Dearborn Street.

I could, of course, try to compare us to New York City’s rapid explosion in annual member sign-ups for Citibike, also run by Alta Bicycle Share. I’m sure readers would poke holes in that comparison, rendering any argumentation here useless. Now that there are 75 stations are in place, the rate of post-launch annual membership enrollment should be vastly higher than the rate of pre-launch annual membership enrollment. The period when there were 0 stations had a higher rate of enrollment than the period that followed it during which stations were being installed.

Recap

Pre-launch, days 1-16 of enrollment (with 0 stations)
1,152 memberships, 36.5%, average of 72 members per day

Pre-launch, days 17-30 of enrollment (with 1-68 stations)
320 memberships, 10.1%, average of 22.9 members per day

Subtotal: Pre-launch, 30 days of enrollment (with 0-68 stations)
1,472 memberships, 44.7%, average of 49.1 members per day

Post-launch, days 31-55 of enrollment (with 68-75 stations)
1,685 memberships, 53.4%, average of 67.4 members per day

Total: days 1-55 of enrollment (with 0-75 stations)
3,157 memberships, 100.0%, average of 57.4 members per day

Appendix

View the membership data for yourself (XLS).

P.I was told two weeks ago that marketing for Divvy would soon begin on Chicago Transit Authority bus shelters and “City Information” signs, both advertising infrastructure operated by JCDecaux under its contract with the City of Chicago. I think this will have minimal impact, but it’s definitely worth putting out there.

Video of the South Shore Line train at Chicago Botanic Garden

I took the UP-North Metra train to Braeside and biked ~1 mile (less than that on city roads) to the Chicago Botanic Garden. I saw a sign for “Model Railroad Garden”, asked a staffer where it was, and immediately made my way there to pay $6 to see the most wonderful garden in the region.

I was here for four hours. Four of my friends then showed up halfway through (they biked from Chicago and had equipment troubles). Afterward, we biked on the Green Bay Trail and Robert McClory Bike Path north to Lake Bluff, Illinois, to eat at Pasta Palooza and drink three growlers from Lake Bluff Brewing Company next door (I added it to OSM today). Their beer is good and it only costs $15 to fill up a growler! (Don’t forget to bring more beer for the Metra ride home.)

The state of bike path signage in Illinois is pretty abysmal and that was made very clear when the RMBP transitioned from the southeast side of an intersection to the northwest side of an intersection (see it on OpenStreetMap). What happened? Well, we were traveling northbound and a sign said “Robert McClory Bike Path; Ends”. This is patently false. The named path keeps going north. There was barely enough visibility to see that there was a “Bike Route [this way>]” sign on the opposite corner of the intersection. Google Maps for iOS verified that this kept us going to our destination.

View more photos from the Model Railroad Garden.

Amtrak “speeding” down the track. This was an interesting model: it’s articulated and electric, a trainset type that Amtrak doesn’t run. 

N.B. This trip is telling me to expand the Chicago Bike Guide map to include at least this far north. The map currently extends to Wilmette. However, there’s a tradeoff: when I extend the map, the file size increases.

Updating street life on Milwaukee Avenue

Photo of the new on-street bike parking corral at Revolution Brewing (2323 N Milwaukee Avenue) in Logan Square, less than 10 hours after being installed. 

First, Revolution Brewing now has 20 (or more) new bike parking spaces in what used to hold about two cars. Kudos to that awesome restaurant and brewery for working through the arduous process with the Chicago Department of Transportation and Alderman Moreno (who likely helped with the transfer of the metered car parking spaces). CDOT’s Scott Kubly admitted to having a bad process for businesses who want to install their own bike parking.

Wicker Park-Bucktown SSA had issues after the first round of bike racks we* installed in 2011. We donated the bike racks to the city for them to install at mutually agreeable locations at which they marked the spot for the contractor. We wanted to repeat the process in 2012 and bought the racks but they couldn’t be installed because CDOT, accepting the racks as donations in 2011 said that that wasn’t the right process and couldn’t do it again. So they had to figure out a new process. The racks were manufactured and delivered in 2012 to CDOT but weren’t installed until April 2013. Before the fix came in April 2013, we were going to have to go through the most basic process of buying a permit for each one (for $50) and then pay to have them installed ourselves.

The fix was great for the SSA, and I’m glad CDOT was able to make it happen: they got IDOT to amend the existing bike parking contract to allow the contractor to install non-city-paid-for bike racks. (This was the issue for the 2011 racks.)

Second, I’m proposing that private automobile traffic be banned on Milwaukee Avenue from Paulina Avenue to Damen Avenue. It would be better for the residents, and the businesses, and would encourage more cycling in the neighborhood, as well as surrounding neighborhoods having residents who would bike on Milwaukee Avenue if it was safer (there’s a big dooring and general crash issue). I reference the single, car-free block on Nørrebrogade in Nørrebro, Copenhagen, Denmark. One single block (plus bikeway and pedestrian-way improvements on the other blocks) and car traffic goes down but bus and bike traffic go up.

What Milwaukee Avenue looks like every afternoon. 

What Milwaukee Avenue could look like every afternoon. 

* I volunteer on the transportation committee, since about May 2011.

Just in case you’re new here

Welcome to Steven Can Plan. Here’s some stuff I’ve posted recently around the interwebs…

On my other blog, Streetsblog Chicago, I wrote about how we need to do a better job counting bicyclists.

In Copenhagen, a permanently installed device counts cyclists all day, every day. 

And a guy from Brooklyn was visiting his friend in Chicago and was struck by a car whose driver escaped – he spent the night in the hospital for cranial bleeding and went back home on Sunday. The Chicago Police Department is its slow self in getting the lawyer the crash report and witness information.

The scene of the crash. 

I issued two updates to the Chicago Bike Guide app for iOS (formerly called Chicago Bike Map) and talked about its new features here and here. Head over to iTunes to buy and download it.

The Chicago Bike Guide includes my burrito recommendations. 

Lastly, on this blog, I boasted about how cool it is that anyone can improve OpenStreetMap: I showed you how much I drew to make Willow Creek Community Church appear in South Barrington, Illinois. It was previously an empty space! If you want something changed on OpenStreetMap, I’ll do it for you.

A screenshot shows what I added: parking lots, parking aisles, driveways, retention ponds, and the church building. 

That’s the kind of stuff you can expect from me; my tone isn’t always so negative. I also post a lot of articles about GIS, QGIS, and geocoding, but I haven’t in a while.

Tell me I’m wrong with my Parking Meter Deal Part Deux calculations

A parking meter in Milwaukee, Wisconsin, displays the word “fail”. Photo by Jeramey Jannene.

I want nothing more than to believe Mayor Rahm Emanuel has created a good deal but I believe his own parking meter deal is just as ridiculous as the deal – from Richard M. Daley and 45 aldermen – that preceded it.

Rahm’s deal changes none of what Chicagoans abhor about the current deal, which include:

  • It scheduled many price increases, without offering the buyer, those who pay to park, any additional value. Value could come in the form of a parking benefit district, where the revenues pay for local infrastructure improvements.
  • The city gets none of the revenue (it collects fines, though).
  • It costs us more than we ever expected (disabled parking placard, reimbursement for street closures, road work, and festivals).
  • It removes control from the city administration and aldermen over our streets. Thanks goes to Active Transportation Alliance for pointing this out in their excellent June 2009 original report (since retracted and revised) in which the organization said, “As a result [of the lease], planners and neighborhoods have lost control over one of their most powerful urban planning and revenue generating tools.”

It changes nothing that policy makers dislike about it:

  • We can’t implement dynamic or market or congestion pricing, unless the revenues for CPM stayed the same or were increased (although this would have to be negotiated).
  • It throws another cog into the city’s plans to expand bike lane mileage. We’re already having a difficult time with merchants not wanting to lose parking in front of their store, despite all the evidence pointing to bike lanes increasing revenues. To make way for a bike lane, the metered parking space has to be moved to an equally valuable spot within the same Parking Region. The alderman has to get involved and it’s not an easy process.

Rahm’s deal, which the city council must approve as an ordinance, doesn’t help Rahm’s priorities.

The Active Transportation Alliance report said, “This lease agreement [from 2009] compromised the city’s ability to adjust parking policy; because of the agreement terms, meters will be the primary consideration in the planning of our city streets. Everything else, from traffic flow to pedestrian, bicycle and transit facilities may only be considered after meters and their corresponding income has been considered.”

Rahm’s new deal doesn’t change that, but in fact will likely give CPM the same or more revenues under the plan. It will reduce the chargeable hours by 12 hours on one day (the newly free Sunday) and increase by 1 hour at more valuable times (weekday and weekend evenings) in areas that charge $2 and $4 per hour, and is increased by 3 hours at the same times in areas that charge $6.50 per hour. I’ve attempted to estimate how much more revenue with the spreadsheet below.

The city isn’t saving $1 billion – it hasn’t spent that money and there was no surety that it would; the press release acknowledges this, calling them ” estimated future charges”. The point here is that CPM and the city have agreed on how things like street closures and disabled parking placards will be paid for (by the city). CPM isn’t going to agree to any deal that reduces the value of the company to its shareholders.

No one asked to have free parking on Sunday. No one asked to have free parking on any day. Sunday is the day when people drive the least! If anyone deserves a break, it shouldn’t go to a small segment of the popular (“Sunday churchgoers”, Rahm said, acting as if they’re being harmed, and excluding churchgoers who don’t attend on Sundays), but to everyone who had to pay more than the parking space was worth and anyone who couldn’t get a bike lane in while people are being doored left and right.

Why else is free parking a bad idea? The experts at Active Transportation Alliance wrote:

Underpriced curb parking is a hidden source of traffic congestion and stimulates the most inefficient form of urban transportation. Underpriced parking encourages drivers to cruise for cheap parking, which harms everyone’s health and safety, slows down automobiles and buses behind the cruiser, and provides little benefit to the cruiser. It is a danger to bicyclists and pedestrians because cruisers focus on finding the right spot, not on whether a pedestrian is crossing the street.

It’s this last point, the lack of focus on anything but the parking spot, that is believed to be the cause of a cyclist being severely injured last week on Milwaukee Avenue.

Just like Daley, Rahm didn’t consult the one alderman whose ward might be affected most (it’s unknown if any aldermen were consulted). If this trend of the current city council being the most “rubber stamping” in all time (by my favorite local blogger Whet Moser), I predict it’ll be passed.

Calculations

[table id=8 /]

Since the number of spaces doesn’t change between the old and new scenarios, there is no need to calculate the total $ per space per region. Revenue estimate assumes the space is always occupied. In the new scenario, proposed by Rahm Emanuel and CPM, all spaces not in neighborhoods have become slightly more valuable, enough to more than make up for the reduced value of spaces in neighborhoods.

Updated May 3, 2013, 15:51 to add a link to the current version of Active Transportation Alliance’s parking meter report and to say that it replaced the original report.