I’m watching this mini-doc about the Tokyo Metro subway and they focus on customer service for a few minutes. They don’t explain why there’s a need to have so many staff at each station dedicated to customer service, aside from the plethora of passengers. I think one of the reasons is that the system is so vast and complex that so many people always have questions. Indeed I saw many Japanese confused or looking for where to go.
I experienced some of this great customer service myself. (In the video, skip to 14:00 to watch the segment on customer service training.)
I was at Ōmiya station in Saitama prefecture, north of Tokyo, and I wanted to ride the New Shuttle a short distance from Omiya to Tetsudō-Hakubutsukan to visit the Railway Museum, but I first wanted to get a “Suica” reloadable smart card so I didn’t have to keep buying single-ride tickets.
Oddly I noticed at least five different kinds of ticket vending machines at different stations. They all will display in English, and a sign above each lists some of its functions. There are many overlapping machines. After I tried to buy one with one machine I asked a worker how I can buy a Suica card.
He didn’t speak English and I didn’t speak Japanese but his colleague understood my unaccented pronunciation of Suica, and informed him what I was looking for.
It turns out that the machines at the New Shuttle “side” (more on this later) of the Omiya station don’t sell new Suica cards. The man walked me over to the JR side of the station and introduced me and my problem to a Japan Railways East worker. This second man spoke English and guided me through buying a personalized Suica card; a card with my name printed on it.
What was impressive was that the first man walked with me 570 feet away to the other side of the station, where he doesn’t work, instead of trying to point me in a direction. Even if he could verbally describe where I should go, that still wouldn’t solve my problem of obtaining a card because I would still probably have to ask someone else.
This wasn’t unique in being “walked” to a destination. The next day in Chiba I bought a bento box “lunch set” (complete meal with veggies, meat, and rice) in the food hall of the Sogo department store, where there are dozens of independent shops selling fresh food.
After I bought the food I wanted to know where there was a place to eat it. Again, I didn’t speak Japanese and the woman who sold me the food didn’t speak English. I mimed my problem, by looking around, pointing, and making an eating motion. She nodded and walked me over to a small eating area at the edge of the food hall.
In Taiwan my host advised me that this would happen, and she also said to not hesitate asking someone for help. It happened one time in Taipei, but I don’t remember the circumstances. In a separate and similar occasion, however, a worker at the Taipei Discovery Center (which is similar to the city gallery in Singapore, Hong Kong, and many cities in China) approached me while I studied an exhibit. He talked to me about Taipei history, what I had seen so far during my visit (nothing, as this was my first stop on day one), what I planned to see (a lot), and then recommended more things for me to see (I checked out a couple things).
I measured the 570 distance the New Shuttle worker walked with me to introduce me to a JR East worker who showed me how to buy a Suica card. Transit in Japan is privately operated and New Shuttle is one company (Saitama New Urban Transit Co., Ltd.) that operates one part of a station, and JR East operates the majority of the station. Tobu Railway also operates the station because it terminates a single commuter line here. Depending on how you look at it they are separate buildings but when you’re inside transferring from one to another there’s no distinction; the building connections are seamless.