Erin of Kozie Prery, a Chicago craftster, has generously donated a custom-made cycling cap to the winning reader of Steven Can Plan.

This hat is mine and you can’t have it. You will get to choose from one that’s already made (for sale on her Etsy Shop) or have one created with a style and color you choose. I wore my hat all winter (from January to May 2011, pretty much) and I liked its warmth and softness. It’s also very small and I can stuff it into my jacket or back pants pocket. Erin’s hats are made of reclaimed textiles (she calls them “upcycled”).

How do you win?

Come up with a catchy or clever slogan that you think will attract people to ride their bikes more often, or, for those who don’t currently ride, encourage them to start riding a bike!

Tips:

  • Consider why you ride a bike
  • Think of why people don’t currently ride a bike
  • Make a list of the places people ride bikes
  • What kinds of trips do people make are more convenient by bike than by other modes?

Imagine your slogan on billboards, postcards, flyers, t-shirts, etc…

In February I came up with the postcard below featuring my sister and a quote I made up.

“A bike, think about it” comes from Mikael of Copenhagenize.

Rules after the jump.

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